University Projects

AttiaDesign grew from academic research, practical internships, and continuous hands-on experimentation. University projects laid the conceptual foundation, while workshop experience and collaborations strengthened technical and manufacturing expertise.

Personal explorations and self-initiated projects continue to shape the studio’s focus on durable, functional, and architecturally integrated design solutions.

A personal concept developed to explore the technical and engineering challenges of alloy wheel design. Inspired by the Islamic geometric patterns of Eric Broug’s work and the arabesque motifs of the Alhambra, the design translates overlapping star geometry into a spoke structure that balances visual complexity with production logic.

The concept emerged alongside a series of iconic BMW M3 sketches tracing the model’s design evolution from the E30 (1986) through the E36, E46 and E92, visualized with mono color highlighted lines to capture each generation’s identity. The overlapping spoke geometry felt like a natural next step in that evolution, inspired by the Islamic patterns.

The composition integrates technical performance data across generations as a background sky landscape, shaped by horsepower, acceleration, weight, lap times at the Nürburgring and oil price as a mountains landscape, making visible the relationship between design, engineering progress and industry forces.

In the years following, similar overlapping spoke interpretations began appearing in production wheels, including BMW M models, where the geometry was adapted for manufacturability. The original concept retains one additional detail that remains intentionally undisclosed.

University project in cooperation with the Audi. The Audi E0 is a zero-emission city car concept, electrified with hydrogen fuel cell.
One requirement was to keep the Audi DNA in only 3,20m length, without losing the Audi elegance. Thanks to the electric propulsion, less space is needed, fewer resources to produce the car and less space in metropolis to be wasted.

The greenhouse has an asymmetric distribution, giving a comfortable place for 3 persons, and a lot of luggage space with direct access behind the driver.

Special Thanks to Christian Labonte – Audi Design Strategy.
and Prof Kurt Mehnert – Uni Duisburg Essen

Every student had to pick a note from 2 bags, one bag had destinations and the other bag the good which had to be transported.
I picked “Amundsen Scott” and “Catering”, from that moment, creativity and a logic reasoning was on full demand. Special Thanks to Prof Kurt Mehnert

Bipee” is a water sustainable toilet, which unites a toilet, urinal and a bidet in one standard ceramic unit. The abstract organic design style feels between the complex organic nature and precise geometric architecture. Special Thanks to Prof. Anke Bernotat.