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Maruan Attia studied M.A. (Diplom) in Industrial Design / Folkwang Universität der Künste in Essen Germany 2007-2012
Maruan Attia ERASMUS in Industrial Design / Folkwang Uni. Duisburg-Essen in Germany 2006
Maruan Attia studied Bachelor in Industrial Design Engineering and Product Development / UPV Universidad Politécnica de Valencia in Spain 2003-2006

2012

Design analysis

An iconic Product always needs an authentic and historical identity. Porsche 911 may be one of the most iconic examples in the automotive industry.
Another example with an enthusiastic community due to its high performance and engineering qualities is the M3 series of BMW, on which the following design work has been done for learning, inspiring and joyful purposes.

Historic infographic

The simple highlight drawing shows how the volume and graphic proportions of the cars evolved. This practice made it possible to estimate how the next model should look like. (This illustration has been drawn during 2012, one year before the F32 was released in October 2013.)
The valley background of the Illustration is the output of a timeline containing technical specifications of each model and the barrel oil price.

Rim hommage

After understanding the history, it gets logic to design a wheel concept with the spirit, of how the next generation should look like.
This design has an arabesk inspired lines flow, where the lines cross on different layers. The challenge was to 3D Modell with a class-A quality, making the lineal surfaces flow dynamically, without making an S curve.

2008

Audi E0

University project in cooperation with the Audi. The Audi E0 is a zero-emission city car concept, electrified with hydrogen fuel cell.
One requirement was to keep the Audi DNA in only 3,20m length, without losing the Audi elegance. Thanks to the electric propulsion, less space is needed, fewer resources to produce the car and less space in metropolis to be wasted.

The greenhouse has an asymmetric distribution, giving a comfortable place for 3 persons, and a lot of luggage space with direct access behind the driver.

Special Thanks to Christian Labonte – Audi Design Strategy.
and Prof Kurt Mehnert – Uni Duisburg Essen

AttiaDesign supported audi

2006

Transantarctica

University project “Spezial Transporter” with Professor Kurt Mehnert during 2007.

Every student had to pick a note from 2 bags, one bag had destinations and the other bag the good which had to be transported.
I picked “Amundsen Scott” and “Catering”, from that moment, creativity and a logic reasoning was on full demand.

Special Thanks to Prof Kurt Mehnert – Uni Duisburg Essen

Maruan Attia studied M.A. (Diplom) in Industrial Design / Folkwang Universität der Künste in Essen Germany 2007-2012
Maruan Attia ERASMUS in Industrial Design / Folkwang Uni. Duisburg-Essen in Germany 2006

2010

bipee

“Bipee” is a water sustainable toilet, which unites a toilet, urinal and a bidet in one standard ceramic unit.

The abstract organic design style feels between the complex organic nature and precise geometric architecture.

Special Thanks to Prof. Anke Bernotat – Folkwang Universtität der Künste

iF Concept Award 2011 Schiltach, Germany BiPEE Water Saving Toilet - Spezial Preis von Hansgrohe
iF Hansgrohe Concept Award 2011 Schiltach, Germany BiPEE Water Saving Toilet - Spezial Preis von Hansgrohe
RTT Excite 2011 Munich, Germany BiPEE Separating Water Saving Toilet - Funky Visualization, Award

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